BATTLE OF THE PLANETS IS AN Virtually every market that has been opened on BATTLE OF THE PLANETS has been closed in the first day. The reason that these major station executives have jumped at the opportunity to buy BATTLE is obvious -- there is an insatiable demand on the part of movie and television viewers for top quality, first-run science-fiction adventure and virtually no current supply. The success of Star Wars and Close Encounters of the Third Kind and all 6 of the science-fiction, super-hero series on network television dramatically prove the point. But until BATTLE OF THE PLANETS, there has been nothing available to local stations. BATTLE OF THE PLANETS IS THE STAR WARS OF TV BATTLE OF THE PLANETS represents truly one-of-a-kind program acquisition. BATTLE reflects the power of the current Star Wars tastes and interests of today's movie/television viewers. BATTLE OF THE PLANETS is 85 first-run, half-hour, science-fiction/action-adventure, super-hero programs designed and scripted to capitalize on the combined successes of Star Wars and the super-hero series success on U.S. network TV. A screening will immediately demonstrate to you how this marriage of science-fiction and super-hero has been achieved and why it is a certain television hit. *** POINT 1 BATTLE OF THE PLANETS WILL BE THE SUPER HERO OF YOUR Just as 2001, Star Wars, and Close Encounters of the Third Kind have been record-breaking successes at the box office, the performance of science-fiction, super-hero adventure series on television has been equally fantastic. Star Trek was the first major success and is the one and only off U.S. network hour series to continue to be widely cleared and high rated 10 years after its last play. Six comic book hero, science-fiction series have played on US. network TV over the lat two years. With the overwhelming failure rte of the US. television network new series program development, it is impressive that all super-hero series have been major successes - $6 Million Man, Bionic Woman, Wonder Woman, Spiderman and Incredible Hulk. Even Man From Atlantis, on a weak NBC network, was able to average a 36 share for its 4 made-for-TV movies. These super-hero series have not only been extremely successful with children viewers, but are at the top of the list in delivery of Women 18-49 viewers, as well. 1 |
SUPER SUCCESS ON TV WITH SUPER HERO SERIES SUPER HEROES DELIVER SUPER RATINGS *** POINT 2 Battle of the Planets represents the perfect blend of science-fiction and super-hero action adventure, a blend that spells afternoon success. The proof is in the performance of the six super-hero network series which is tremendous with the two key demographic groups that dominate afternoon set control. For the record looking at demographic profiles from the latest available NTI reports, all six programs ranked within the top 4 among all children per viewing household. In fact, Wonder Woman, Spider Man and Incredible Hulk all deliver more children per household than Happy Days, Laverne & Shirley or Disney. These shows also perform well with women 18 - 49. In fact, the Incredible Hulk is the 2nd strongest women 18-49 vehicle among all shows on CBS and Bionic Woman ranked 4th among all shows on NBC. This strong performance with children and woman 18 - 49 viewers is very important to our decision to schedule Battle of the Planets in the afternoon because there are 2 demographic groups that direct set control and spot sales revenue in these time periods. Top Children Performance Strong with women 18-49 SUPER HEROES DELIVER SUPER DEMOGRAPHICS *NTI data from 2nd April 1978 or latest report for each program*Deliver more children per HH than Happy Days, Laverne Shirley or Disney 2 |
POINT 3 The popularity of these six shows for children viewers is further pointed out in the TV "Q" scores. All six programs rank far above the prime time average and in fact far above other 9-9pm all-family network programs. SUPER HEROES DELIVER SUPER CHILDREN TVQ SCORES - Super Heroes have far higher children TVQ scores than prime time average .................................Q 6-11 $6 Million Man.....................45 *** POINT 4 Here are possibly the most significant figures which make Battle of the Planets a sure hit, and teen TV "Q" scores for the Saturday morning shows. Children viewers greatly prefer comic elements and super-heroes animation. Hence, the high "Q" scores for Super Friends, Big Foot, Captain Caveman and Space Ghost. Teen viewers on the other hand prefer science-fiction and teenage heroes as represented by the high "Q" scores for Space Sentinels, Space Academy, Wild Boy and Teen Angels. Battle of the Planets provides the perfect blending of all of these elements -- space adventure, super-heroes and talkative robots for comic relief, the perfect choice to deliver maximum numbers of children and teenage viewers. BATTLE OF THE PLANETS DELIVERS WHAT BOTH CHILDREN AND TEENS WANT SUPER HERO AND SPACE ADVENTURE SATURDAY SERIES DELIVER HIGHEST KID/TEEN TVQ SCORES - Children viewers strongly prefer super-heroes like Superfriends, Wildboy, Captain Caveman and Space Ghost SUPER HEROES AND SPACE ADVENTURE DELIVERS STRONG KIDS AND TEENS TVQ SCORE ON SATURDAY MORNINGS .................................TVQ SCORES Avg. Child Once-a-wk...........52...........27 Avg............................55...........28 1977 - 1978 TVQ 3 |
BATTLE OF THE PLANETS is a top quality production - literally a "one-of-a-kind." It has the finest animation, color, music and creative writing and directing talent available in Hollywood today. Your own screening of the series will support BATTLE's production quality and certain audience appeal. Based on the current popularity of sci-fi, action/adventure and its proven TV numbers of the comic book super-heroes series on network TV, BATTLE OF THE PLANETS is the perfect and much needed show for your station. It not only will deliver numbers for its time period, but will provide a stronger all-family audience base for the half-hours that follow.
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